Program Overview

The Center for Cowboy Ethics and Leadership and the University of Wyoming College of Business have developed an ethical-leadership program using author James P. Owen’s best-selling Cowboy Ethics book as the organizing concept.  The initiative, Standing Tall: What Do You Stand For?, was created with the goal of inspiring business people to serve as ethical leaders in their companies, industries, and communities at large.

After extensive development and vetting processes, the Standing Tall initiative, which prompts executives to define exactly what it is they stand for, was launched in February of 2012.  Demand for the program started modestly enough—four sessions over the first three months—but then it began to gain traction.   

Three years later, we've conducted more than 150 Standing Tall sessions for various businesses and organizations.  The program now features thousands of graduates and they represent dozens of states and several countries.  for a complete list, please see below.

States
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Texas
Utah
Virginia
Washington
Wisconsin
Wyoming

Countries
Austria
Azerbaijan
Canada
Denmark
Ethiopia
India
Italy
Jordan
Lebanon
Mexico
Netherlands
Nigeria
Norway
Pakistan
Singapore
Switzerland
United Kingdom
United States
Zimbabwe